Moozy in-store campaign.

This semester I'm working with Oakridge Dairy on its flavored milk brand, Moozy, to grow demand and retail sales. The work spans consumer, competitor and brand research, plus recommendations for packaging, social, in-store promotion and ads.

One of those ideas is a sampling pop-up at Stew Leonard's near UConn. After tasting, shoppers put a cow magnet in the herd under their favorite flavor on a 36" x 24" magnetic board. It gets people interacting with the brand and doubles as a live look at which flavor is winning.

Everyone who samples gets a flyer with a buy 2, get 1 free voucher for that day, so we can track how many tasters turn into buyers.

Moozy's branding was built for Gen Z: ultra modern, minimal and a little cold. Its biggest fans right now are Gen Alpha kids and their moms, and the Sunday morning crowd at Stew Leonard's is mostly families. So I kept Moozy's fonts, colors and logo but gave them a warmer, kid- and mom-friendly spin, with a hand-drawn sun, grass, fences and a cow mascot. The idea and the look were mine.